Effectiveness of Online Advertising - 6110 Words

PROJECT STUDY ON EFFECTIVENESS OF ONLINE ADVERTISING [pic][pic] Submitted By Aashima Malik ACKNOWLEDGEMENT I would like to take this opportunity to thank all the people who have helped me in the fulfillment of this project study. First and foremost I would like to extend my sincere thanks to Mr. Nitin Mantri, my mentor, whose guidance and supervision helped me fulfill my individual research paper. His contribution has been immeasurable. I would also like to thank my friends who were extremely supportive throughout this period – I cannot thank everyone enough. MENTOR’S INTERFACE I, Nitin Mantri, certify that Aashima Malik, student of Advertising Public Relations 2009-2010 has completed her Individual Research paper on†¦show more content†¦Online advertising as a medium is emerging and holds a promising future for brands to build consumer relationships as these advertisements act as a reminder as well as a channel of sales. Online Advertising provides brands with the opportunity to exist alongside their competition and yet be relevant. Presently BFSI and IT sectors are the major investors in online advertising as their target audience (corporate) is present online most of the time. So, internet acts as a medium of influencing the target consumer as well as a channel of sales for them. But FMCG sectors are also catching up. Because of the advent of social networking sites like Facebook, Orkut and Twitter, it has become easier for FMCG brands to advertise online as these advertisements act as a reminder for the consumers and directs the interested con sumers to the main sites. This helps them in building their brand image as well as the consumer database as it gives them the opportunity to interact with the consumers and get feedback. The most important feature of Online Advertising is that is measurable i.e. consumer reactions can be monitored. This feature of online advertising makes it an efficient medium for advertising as results can be easily monitored. The major limitation to this medium is the low broadband penetration in the country and although the internet user base is on a rise but the ratio when compared to the total population is very low. Thus, Online Advertising isShow MoreRelatedThe Advantages Of Online Advertising1312 Words   |  6 Pages3.1 Advantages of Online Advertisement Better Targeting Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures campaigns only reach highly qualified recipients. (Heindl, 2008) Achieve Specific Campaign Goals Online advertising enable advertisers to achieve specific campaign goals more strategically than traditional media. 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Introduction Digital marketing is one type ofRead MorePublicity Campaigns for 4 Pines1118 Words   |  4 Pagesclubs - Sales promotion and advertising at point of sales: Bottle shop advertisements 4 Pines beer coaster in pubs/venues serving 4 pines Bulk buying discounts at bottle shops - Transit advertising (busses and trains) - Outdoor (outdoor furniture, bus stops) Broadcast Media - Radio: Radio-FM-Nova,2 Day,JJJ, Radio-AM-2GB,2UE Radio online-Pandora Interactive Media - Social Media: Facebook, YouTube and Twitter - Craft beer blogs/forums - 4 Pines website: competitions online sales promotions - 4 PinesRead MoreThe Current System Of Marketing Houses1431 Words   |  6 PagesFindings 1. How do you currently advertise properties to your clients? (Appendix 1) The employees suggest that half the advertising is conveyed through the Homes Direct website, whereas the other half is nominated through the local authority. This is managed through Company X’s website. This can indicate that one of their main methods of selling properties is through the use of the internet. 2. How would you rate the current system of marketing houses? (Appendix 2) The employees were askedRead MoreEffectiveness Of Digital Marketing For Marketers And Consumers1450 Words   |  6 PagesEFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronic